Thousands of older workers across the UK are faced with the prospect of entering the New Year without any work. The cuts, though affecting all ages in employment are set to hit the over 50s the hardest.

In response to this cull, an innovative new project aimed at assisting the over 50s with specialist support and advice will launch in January.

The new Help Line project Promoting Age Diversity (PAD) will be delivered by Wise Owls a non-profit and leading over 50s support & employment agency, following funding from Trust for London. The project will provide vital tips, support and information that will arm the job seeker with the tools they need to take on the process of looking for meaningful employment and helping them overcome their situation.

Wise Owls director Chris Walsh said "Promoting Age Diversity (PAD) will help 50s job seekers from across London and the UK get specialist support both on-line and by phone from the Wise Owls experts."

He continued "The reason this service has never been so important is clear. In the past the public sector has started its redundancy programmes by targeting their older staff, and it looks increasingly likely this will be happening again."

This is a major improvement for jobseekers who have often fallen foul of the postcode lottery. This extension to will allow anyone in the UK to call and receive the help they need.

This means that over 50s job seekers from across London and the UK can get specialist support both on-line and by phone from the Wise Owls experts. Wise Owls has hundreds of job vacancies on its two websites http://www.wiseowls.co.uk/ and http://www.equalityrecruitment.co.uk/, and has contacts with thousands of employers who understand the benefits of employing staff of all ages and is able to offer expert free advice to help older people retain and get a job. This support is available to all over 50s regardless of postcode.

The number for the help line is 0207 278 5191 - email recruitment@wiseowls.co.uk